O Tubinho Mágico

Songs are used all over the world as a way to teach healthy eating habits, but until now, there had been no inclusive song for children who are fed through tubes. "O Tubinho Mágico" was born as the first children's song about enteral feeding. The song is part of a Prodiet campaign that focuses on raising awareness among the general public, educating families and children, and promoting its Tropic Junior product, which is a reference in the segment. The project took place through the company's social networks and website, with content created from illustrations and excerpts from the main video. The partnership with child influencers who performed the song or talked about the project was essential to expanding its reach, generating repercussion even in the press.

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Cantigas infantis são usadas no mundo inteiro como forma de ensino sobre hábitos alimentares saudaveis, mas, até então, ainda não existia uma canção inclusiva para crianças que se alimentam através sondas/tubo. "O Tubinho Mágico" nasce como a primeira canção infantil sobre alimentação enteral.

A canção faz parte de uma campanha da Prodiet que foca em conscientizar o público geral, educar famílias e crianças, além de promover seu produto Tropic Junior, que é referência no segmento. O projeto aconteceu através das redes sociais e site da empresa, com conteúdos feitos a partir das ilustrações e trechos do clipe principal. A parceria com influencers infantis que interpretaram a música ou falaram sobre o projeto, foi fundamental para ampliar seu alcance, gerando repercussão até em veículos de imprensa.
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Songs are used all over the world as a way to teach healthy eating habits, but until now, there had been no inclusive song for children who are fed through tubes. "O Tubinho Mágico" was born as the first children's song about enteral feeding. The song is part of a Prodiet campaign that focuses on raising awareness among the general public, educating families and children, and promoting its Tropic Junior product, which is a reference in the segment. The project took place through the company's social networks and website, with content created from illustrations and excerpts from the main video. The partnership with child influencers who performed the song or talked about the project was essential to expanding its reach, generating repercussion even in the press.